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Competitive Advantage in the Digital Economy (CADE)

The Centre for Competitive Advantage in the Global Economy (CAGE), was set up in 2009, funded from Economic and Social Research Council (ESRC) grants. The CAGE research centre is based at the University of Warwick's Department of Economics. In 2014 CAGE organised the Competitive Advantage in the Digital Economy Vacation School. The University of Warwick's manufacturing and industrial research and education group, WMG, engaged with CADE from the start. The 4th CADE saw it come under WMG's Service Ecosystems group as it became a forum, and WMG has been heavily involved in the subsequent CADEs, now helping to organise it as an annual conference.

CADE Conferences

2022 - 8th CADE Conference, 13/06/2022-15/06/2022, Venice and Online (Blended) - Theme: Resilience, Sustainability, Responsibility, and Identity

2021 - 7th CADE Conference, 02/06/2021-03/06/2021, Online (Virtual Venice) - Theme: Resilience, Sustainability and Trust & Privacy in the Digital Economy

Day 1 Keynote: Cyber security, behavioural economics, Professor Ganna Pogrebna

Track 1: Security and Privacy

  • Honeypots in Digital Economy: an analysis on intrusion detection and prevention, Muhammad Usman Rana, Munam Ali Shah
  • Anomaly detection in system logs in the sphere of the Digital Economy, Nimra Shahid, Munam Ali Shah
  • Tertiary study on landscaping the review in code smells, Rida Yaqoob, Sanaa, Saif Ur Rehman Khan, Munam Ali Shah
  • Management Challenges in the Implementation of an email Boundary Control for Data Leakage Prevention, Joe Dunn, Carsten Maple, Gregory Epiphaniou
  • Human Factors for Vehicle Platooning: A Review, Ugur Ilker Atmaca, Carsten Maple, Gregory Epiphaniou, Al Tariq Sheik

Track 2: Artificial Intelligence and Machine Learning

  • Comparative Analysis of LSTM-FCN on Multiple Datasets, Shanza Akhtar, Munam Ali Shah
  • Securing Digital Economies: detection of phishing attacks using machine learning approaches, Nimra Bari, Munam Ali Shah
  • Offensive AI: Unification of email generation through GPT-2 model with a game-theoretic approach for spear-phishing attacks, Hajra Khan, Masoom Alam, Saif Al-Kuwari, Yasir Faheem
  • I-trace: protecting cyber-physical infrastructure through enhanced gateways, DLT and machine learning, Claudia Cristina, Evandro Pioli Moro, Carsten Maple, Gregory Epiphaniou
  • Artificial Intelligence Technologies in Building Resilient Machine Learning, Guangye Dai, Saurav Sthapit, Gregory Epiphaniou, Carsten Maple

Track 3: Trust and Privacy

  • Pathways to Trust: A Model of Information Security and Trust Formation in Socio-Technical Environments (Structured Abstract), Duncan J Greaves, Harjit Sekhon, Alexeis Garcia-Perez
  • Principles of trustworthiness for digital identity systems, Nagananda Gurukumar, Carsten Maple, Gregory Epiphaniou
  • Privacy preservation in Digital Economy platforms, Bilal Qadeer, Munam Ali Shah, Ayesha Ishaq
  • How Not To Be Seen: Privacy and Security Considerations in the Design of Everyday Wearable Technology, Helen Oliver, Richard Mortier

Track 4: DEAS

  • Digitisation of the charity sector: unravelling the tensions of the digital versus the reality, Giorgia Doná, Roxanne Nanton
  • Embracing Advanced Digital Services in the Charity and Voluntary Sector: A response to COVID-19, Judy Zolkiewski, Ilma Nur Chowdhury, Marzen Nieroda, Amir Raki
  • Establishing the Core Principles of Servitization for Application Outside Manufacturing, Zena Wood, Phil Godsiff

Keynote: Digital Servitization in Petcare, A Practitioner's Perspective, Scott Lyle

Day 2 Keynote: Data Citizenship: Resilience, trust and privacy in 4th industrial age, Professor Simeon Yates

Track 5: Security and Resilience

  • Privacy-preserving authentication scheme for vanets in Digital Economy, Munam Ahmar Afzal, Munam Ali Shah
  • 5G security threats affecting Digital Economy and their countermeasures, Azhar Ghafoor, Munam Ali Shah, Mudassar Mushtaq, Maham Iftikhar
  • Securing Secure Smart Cities an analysis of using blockchain for Digital Economy, Sidra Riasat, Munam Ali Shah
  • Supply Chain Security Management through Data Process Decomposition: An Architecture Perspective, Williams Afrifah, Gregory Epiphaniou, Carsten Maple

Track 6: Security and Privacy

  • Security Issues of Federated Learning in Real-Life Applications, Haoyu Peter Zheng, Saurav Sthapit, Gregory Epiphaniou, Carsten Maple
  • Securing Digital Economies: a technical review on modern authentication and access control in SCADA systems, Beenish Urooj
  • Significance of multi-modal biometrics in Digital Economy, Ali Subhan, Munam Ali Shah
  • A Comparative Study of Cyber Threats on Evolving Digital Identity Systems, Al Tariq Sheik, Carsten Maple, Gregory Epiphaniou, Ugur Ilker Atmaca

Track 7: Health and Psychology

  • Cyberbullying in Online Classes: The Case of Covid-19, Elma Afsar, Munam Ali Shah, Muhammad Owais
  • Examining attitudes towards cybersecurity through the psychological contract lens, Nadine V Michaelides
  • Investigating the Impact of Underlying Health Conditions on Privacy Concerns of IoT Healthcare Devices, Nasar Alsiyabi, Markos Kyritsis, Stephen Gulliver
  • The Internet of Medical Things (IoMT): security threats and issues affecting Digital Economy, Mudassar Mushtaq, Munam Ali Shah, Azhar Ghafoor

Track 8: Economics and Management

  • Service Design for Customer Surrogate Interaction: Design Characteristics for Customer Acceptance, Stephen R Pearce
  • Exploring Paradoxes of Distributed Ledger Technologies, Birgit Altrichter, Glenn Parry
  • 5G as a Catalyst for a Wider Technological Fusion that Enables the Fourth Industrial Revolution, Alexandros Stavdas
  • Conceptualization of the dynamic entrepreneur for system innovation and resilience, Florian Maurer

Keynote: Trustworthy AI, Dr Adrian Weller

2020 - 7th CADE Conference postponed due to the gobal Coronavirus pandemic

CADE Forum

2019 - 6th CADE Forum, 20/05/2019-22/05/2019, Palazzo Pesaro-Papafava, Venice - Theme: Smart Service Systems, Personal Data and Cyber Security

Palazzo Pesaro Papafava


  • Participatory Design Fiction and the Wearable HAT, Chapter 2: Ethics Become Aesthetics, Helen Oliver, The Alan Turing Institute/University of Cambridge
  • Digital ethical issues a fad or fact?, Mona Ashok, Henley Business School
  • Business Intelligence Maturity Model for Social Care Provision, Sumayya Jad, University of Reading
  • Adding values to the digitalised food production supply chain, Steve Brewer, University of Lincoln
  • A human factors approach for optimising user acceptance of digitally enhanced advanced services (DEAS), Sarah Fletcher, DEAS Network Plus/Cranfield University
  • Cyber Security of Smart Homes: Outline of the Domestic IoT Attack Surface, Kevin Ghirardello, University of Warwick
  • Managing worker profile data security in personalised digital manufacturing systems to improve satisfaction and efficiency, Teegan Johnson, Cranfield University
  • Improving Location-Based Services and Marketing through a Hybrid Model, Dr Zena Wood, University of Greenwich; Professor Irene Ng, University of Warwick
  • The Joint Effects of Service Employees and Servicescape on Customer’s Perception of Quality Improvement Efforts, Nha Nguyen and Isabelle Brun and Gaston LeBlanc, Université de Moncton
  • Digital Business Student Expectations: Closing the Service Quality Gap through Constructive Alignment and Unit Design, Dr Steve Pearce, University of Bristol
  • Digital Transformation of Professional Service systems in Education and Healthcare, Scott E. Sampson, Brigham Young University
  • Revenue Sharing and User Engagement in Social Media: Theory and Evidence from YouTube, Joo Hee Oh, Erasmus University Rotterdam
  • Assessing the role of smart services as an enabler of business model innovation in project based firms, Carlos Galera Zarco, Coventry University
  • Digital Business Models: (Lack of) Innovation in SME’s, Michael Brightman, University of Central Lancashire
  • Beyond the Hype - The Actual Impact of Blockchain on Business Models, Thierry Rayna, École Polytechnique and CNRS Innovation Interdisciplinary Institute; Ludmila Striukova, SKEMA Business School; Sebastien Manchon, ENS Paris-Saclay; Jeremy Cohen, Imperial College London (Best Paper award)
  • Accelerating the adoption of Digitally Enhanced Advanced Services (DEAS) in the UK, Zena Wood, University of Greenwich; Phil Godsiff and Roger Maull, University of Exeter
  • Dynamic role of resources in smart service systems- Applying actor-network theory to service platform modularity, Aida Boukhris and Albrecht Fritzsche, Friedrich-Alexander-Universität Erlangen-Nürnberg (Best Developmental Paper award)
  • The Emergence of New Service Process Types Supported by Digital Technologies, Kyle Alves, University of the West of England; Phil Davies, Henley Business School; Phil Godsiff University of Exeter
  • Development and design of enhanced levels of organizational robustness and resilience into service systems: research in progress, Florian Maurer, Voralberg University of Applied Sciences; Ulrike Lechner, Universität der Bundeswehr München; Albrecht Fritzsche Friedrich-Alexander University Erlangen-Nuremberg
  • Design rules for the liquefaction of resources on digital platforms - towards a general model, Albrecht Fritzsche, Friedrich-Alexander University Erlangen-Nuremberg
  • An application of Predictive and Prescriptive Analytics for Proactive Service Recovery in Emergency Departments, Alison Harper and Navonil Mustafee , University of Exeter
  • The impact of step-driven currency generation on physical activity behaviour change, Mark T. Elliott and Felicia Eck and Brieze Read and Rachel Wright, University of Warwick; Egor Khmelev and Oleg Fomenko and Anton Derlyatka, Sweatco Ltd
  • A study of data continuity in Children’s Social Care, Malkiat Thiarai, University of Warwick/Birmingham City Council
  • NHSquicker: Shaping Demand for Urgent and Emergency Care through Digital Nudges and Real-Time Data, Navonil Mustafee and John Powell Alison Harper, University of Exeter
  • Managing Personalization-Privacy Paradox of Digital Services: A Systematic Literature Review, Mingwei Hsu and Alex Kharlamov and Glenn Parry, University of the West of England
  • Use of Privacy-preserving Techniques to Reduce the Impact of Cyber-attacks on Information Loss, Ugur Ilker Atmaca, University of Warwick
  • Governing Information Privacy in Dynamic Service Ecosystems, Christian Kurtz and Martin Semmann and Tilo Böhmann, University of Hamburg
  • Towards a process view of Service-Dominant Logic, Peter Michael Ward, University of Warwick

6th CADE Participents

2018 - 5th CADE Forum, 18/06/2018-20/06/2018, Palazzo Pesaro-Papafava, Venice - Theme: Personal Data, Smart Service Systems and Digital Transformation


  • The Value of Personal Data, Carsten Maple and Sinong Ma, University of Warwick; Anya Skatova, University of Bristol; Rebecca McDonald, University of Birmingham
  • Trust in the (Sharing) Economy: A Review of Trends and Directions for Future Research, Ana Babic-Rosario and Rosanna Garcia, University of Denver (Best Overall Presentation)
  • Participatory Design Fiction and the Wearable HAT: The Story So Far, Helen Oliver, The Alan Turing Institute/University of Cambridge
  • Mobilising Information Resources, Dominik Kalb, Schaeffler Technologies AG & Co.KG
  • The Impact of Digital Technology Affordances on Visitor Experience: A Pilot Study P A Smart and L A Phillips, University of Exeter; I E Smart, University of Bristol; L Blyth, Exeter Cathedral; Jean-Baptiste Suquet, NEOMA Business School (Highly Commended Presentation for Relevance to Practice)
  • Improving Customer Experience in Retail Banking: Modeling Contemporary Marketing with Ubiquitous Technology, Anna Margulis, Université du Québec en Outaouais; Harold Boeck, ESG UQAM
  • The Impact of Same-Side Network Structure on Customers’ Choice of Digital Service Platform, Kristina Maiksteniene, ISM University of Management and Economics
  • Non-fungible Token as a New Type of Business Model in the Field of Tokenomics, Damian Zieba, University of Warsaw
  • Digital Literacy and Datalockers: A Research Agenda, Beth Kewell and Phil Godsiff, University of Surrey
  • The Impact of Assessment on Student ICT Literacy, Mel Hudson Smith, University of the West of England
  • Leveraging The Land Grab: Threshold Concepts For Teaching The Digital Economy, Steve Pearce, University of Bristol
  • The Use of Real Time Information to Allow Mass Bespoke Manufacturing, Zena Wood, University of Greenwich; M Koschate-Reis and J Cinnamon, University of Exeter; P Godsiff, University of Surrey
  • Using Digital to Understand the Physical Environment in the Digital Economy, Zena Wood, University of Greenwich
  • Virtual Managers' Perspective on Virtual Work – Challenges and New Practices in Service Organisations, Gerda Mihhailova, University of Tartu
  • Service Systems and the Topology of Digital Innovation, Albrecht Fritzsche, Friedrich-Alexander University Erlangen-Nürnberg
  • An Empirical Analysis of the Number of Unique Browsers of the websites of UK Regional Newspapers, Michael Brightman, University of Central Lancashire
  • A Boardroom Perspective on Digital Transformation, Niko Karjalainen, TECOM Group

2017 - 4th CADE Forum, 01/06/2017-03/06/2017, Palazzo Pesaro-Papafava, Venice - Theme: Smart Service Systems, Digital Innovation, and Trust and Privacy in the Digital Economy

Presented Abstracts

  • Sweatcoin: Developing novel algorithms to re-define rewards for physical activity, Mark Elliot, University of Warwick; Anton Derlyatka and Dmitry Koval, Sweatco Ltd (Most Relevant to Practice award)
  • Private-public paradox in social technology consumption: Moving beyond Technology Acceptance models towards a dynamic Paradox Theory of ongoing technology consumption, Suket S. Parihar and Anna Watson and Sue Halliday and Ariadne Kapetanaki, University of Hertfordshire
  • Smart service design: Efficiency and effectiveness of digital interactions for customer contact, Steve Pearce, University of Bristol
  • That HAT really ties your outfit together: Integrating wearables into an IoT ecosystem to augment device functionality and increase utility, Helen Oliver, University of Cambridge/The Alan Turing Institute
  • Users' preferences towards online privacy: The case of GDPR, Michał Paliński and Maciej Sobolewski, University of Warsaw
  • Regulatory framework for over-the-top services (OTT): Is the European Union afraid of OTT?, Joanna Mazur, University of Warsaw
  • Technology-enabled co-creation in restorative humanitarian aid delivery, Kyle Alves, The University of the West of England
  • Sharing economy vs traditional firms: A war between standards?, Kristóf Gyódi, University of Warsaw
  • Measuring servitization in the digital economy, Zena Wood, University of Greenwich; Glenn Parry, The University of the West of England; David Walker, University of Exeter; Marco Del Vecchio, University of Warwick (Unique Methodological Approach award)
  • Integrated process and project management in entrepreneurial service organizations, Arvi Kuura, Pärnu College, University of Tartu
  • Programmable money, digital gold and the future of blockchain: Categorizing the affordances and expectations of a promising technology, Beth Kewell, University of Surrey; Catherine Mulligan, Imperial College London; Phil Godsiff and Roger Maull, University of Surrey
  • Do smart mobiles apps produce smart financial decisions?, Juan Moreno-Paredes, University of Southampton
  • An empirical analysis of the number of Unique Browsers of the websites of UK regional newspapers, Michael Brightman, University of Central Lancashire
  • Service experience participation styles in a young people’s virtual world, Janet Ward, University of Sunderland; Johanna Gummerus, Hanken School of Economics; Mitchell Ness, Newcastle University
  • The impact of 3D printing on digital innovation in the sharing economy, Wen Liu, University of Cambridge
  • Augmented shopping in a socially-situated context: The role of augmentation on purchase decision satisfaction in an online shopping environment, Jonas Heller, University of New South Wales (Best Paper award)
  • Towards a strategic model of disruptions and equilibria in digital service systems, Albrecht Fritzsche, University of Erlangen-Nuremberg

Under CAGE as the Competitive Advantage in the Digital Economy Vacation School

2016 - 3rd CADE Vacation School, 28/04/2016-30/04/2016, Palazzo Pesaro-Papafava, Venice - Theme: Markets, Currencies and Data


  • Servitization of the home: The Internet of Things and Measuring Use, Dr Glenn Parry, University of the West of England
  • The Open-Ended Value Landscape of Digital Innovation, Professor Ola Henfridsson, Warwick Business School
  • Distributed Ledgers - The Challenge of Striking a Balance Between Control and Resilience, Lui Smyth, Edgeverve Systems
  • The Internet of Things: Theoretical Conceptualisations and what Research Questions we should be Investigating, Professor Irene Ng, WMG
  • Distributed Collaboration: Creative Industries and Blockchain, Sam Davies, Digital Catapult
  • Designing within Digital Economies, Professor Chris Speed, University of Edinburgh
  • Generation and diffusion of innovations in the digital era, Professor Giuliana Battisti, Warwick Business School

2015 - 2nd CADE Vacation School, 28/05/2015-30/05/2015, Palazzo Pesaro-Papafava, Venice - Theme: New Business Models in the Digital Economy, Big Data and Incomplete Products -


  • Towards a Theory of Human-­Data Interaction (HDI): The DARVIS model of Data as a Really Very Intelligent Service, Irene Ng, WMG
  • Personal Data and Visibility for Supply Chains, Glenn Parry, University of the West of England
  • The Challenges of Transitioning to Full Pull, Roger Maull, University of Surrey Business School
  • Bitcoin:Why?, Phil Godsiff, University of Surrey Business School
  • Revenue Scaling Laws for Densification of Wireless Nodes in Future Internet-of-Things, Weisi Guo, University of Warwick School of Engineering
  • The Business of the Internet of Everything, Rafael Cepeda, InterDigital Communications
  • Personal Data and Neo-Demographics, James Goulding, University of Nottingham
  • Business Models in Mobile Payments, Andi Smart, University of Exeter Business School
  • Sharing versus Owning: Implications of a Paradigm Shift, Thomas Weber, École Polytechnique Fédérale de Lausanne
  • Behavioural Data Analytics, Ganna Pogrebna, WMG
  • The Last Yard of the Supply Chain: Lessons from Medicine Consumption in Resource-Poor Contexts, Peter Ward, WMG
  • Smart Citizen, Smart Living, and Smart City: Rhythm Analysis and the Notion of Foam City, Susan Wakeshaw, WMG

2014 - 1st CADE Vacation School, 13/05/2014-15/05/2014, Palazzo Pesaro-Papafava, Venice - Theme: New Business Models in the Digital Economy, Big Data and Incomplete Products -


  • Creating New Markets in the Digital Economy, Irene Ng, WMG
  • Hub of All Things beyond the Home, Roger Cliffe, WMG
  • Consumer Data in the Private Sector, Anna Kostanovskaya, zLabels GmbH
  • Business Model Change: Serving up Music, Glenn Parry, University of the West of England
  • The Coordination of Large Scale Digital Infrastructures: the Temporal Emergence of Large Scale Systems and their Relevance to Completing Products Shared among Multiple Constituencies, Will Venters, London School of Economics

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